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Danish Bike company Hygge approached us to develop a website and full brand experience for their customers. One which enveloped their mission in promoting a healthier lifestyle through biking.
Our goal was to clearly embody the essence of Hygge bikes and help them inspire customers to embrace biking as a way of life. To open potential customers imaginations, to the boundless possibilities that came with owning their new Hygge product.
We immediately lit up at the prospect of getting involved in this project. We’re big on fitness and healthy living here at Zagg, and loved the idea of encouraging customers into a whole new way of living that came with such a well thought out and engineered product.
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After several discussions with Hygge, we loved the energy from them. Their enthusiasm towards their product and brand ethos shown through immediately. We love this kind of client.
The branding and website theme had to clearly convey their healthy Scandinavian lifestyle, and, love for biking. Natural, contemporary, simplistic design to embody the brand. After delving into their own design, engineering and manufacturing processes, the care and attention to detail that went into each and every bike was very clear to see. The Scandinavian living, and design, was to be a huge part of the overall look and feel of the customers brand experience. This was to be one of the key selling points with national and international clients.
Breaking down their intended target audience demographics and their own brand values, we knew their customer wouldn’t just see their purchase as bike, more so an extension of themselves, their personality and own way of living that would match this brand. Their healthy living companion more than a bike. If I purchase from this brand I feel strongly this matches my need and want for a healthy and contemporary way of living. Igniting their imagination to the boundless possibilities that came with purchasing a Hygge bike was to be given another centre stage of our whole design.
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Contemporary, simplistic, natural & modern.
After many suggestions we both agreed a neutral tone for the brand experience and new website would best represent the essence of their brand. The natural colour of green was then explored. We needed a more subtle take on a natural green. After several rounds we agreed on a more pastel, diluted and almost modern shade of green to help represent the movement of the brand. We chose one that didn’t over power the message, products and features. We elected to go with variations of the main theme colour instead of various. This helped maintain the natural contemporary look and feel of the brand experience.
We needed something simplistic yet with a modern flare. A clean typeface without the harsh edges that come with some of the modern prints.
PT Sans & Lato gave us the perfect combination to best represent their values yet forward thinking engineering and style.
There were two sides to the brand when it came to the products they delivered. They had a more fast-paced modern, adventurous range of products, as well as bikes to suit a more relaxed and fashionable, almost classic line of products.
We wanted to clearly distinguish this in the design and in particular, images that were taken and shown. We perfectly embodied the two whilst keeping true to their main core values.
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We’re not simply building a website for our clients. We’re offering our collective creative minds to help explore new marketing opportunities. Opportunities that drive the brand forward by clearly defining and distinguishing themselves from the entire market.
Not content with connecting our client with their customer through well thought out design and immersive brand experience, we knew we needed our client to get even closer to their customers. We needed something that would bring their core values to centre stage. That was their selling ‘ace’. Something that would affirm a much deeper understanding, into just how much our client cared about their customers, the products they sold, the lives they touched. It wasn’t just a Sunday cycle, it was a way of life.
After a lot of thought, we envisioned a community of bikers. A loyal following which not only allowed their customers to share their stories and adventures, but join commuting groups all around the world, share destinations for ideal biking tours, share care and maintenance tips and advice, inspire one another for healthier living and more adventure, help to pick their ideal bike through their own individual experiences with Hygge, and so much more. We helped them create their very own Hygge community through their social media groups. A place where like minded bikers come together, and, feel a part of something bigger.
We created a movement for the brand. It firmly put them on the map. Not only did it help give their customers a sense of belonging, it enabled Hygge to be known for their products longevity and durability, aftercare, as well as their genuine love for what they do, and, their customers.
Hygge were now able create a loyal brand following, allowing them to focus more on each and every customer and less on marketing. Word of mouth through the Hygge community was the best marketing promoter their brand could think of. Sometimes it’s right in front of our noses. We connected our client with their customer on a far deeper level than could have hoped for.
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Hygge were not only able to dial into their specific target customer, they grew their own community. A network to speed the word about the brand and do repeat business with. This growing community now powerfully spreads the word about their beautifully engineered products and affinity for bikes and healthy living. Word of mouth acted as the most effective accelerator to their brand growth. Hygge are now known well for their brand ethos and message to their intended customer. Hygge were able to improve sales, increase ROAS, ongoing connections grew, so did repeat business. Multiple purchases that had rarely been seen before were now becoming common. Customers connection and loyal following to the brand, led to recommendations and love for their new favourite bike brand.
When we approach a Website Design, we see it is as a full customer brand experience. When I purchase from (x) I will feel like this person, part of this tribe. Through powerful compelling design and creative thinking, we helped Hygge really target their desired demographic. Better still, we helped them connect with their customer on a much deeper level. This was exactly what Hygge needed. The ability to distinguish their brand over other bike manufacturers. They were so much more than makers of bikes. In the end their own valued ethos is what helped propel them. We just developed ways to clearly demonstrate this. We’ve helped them really dominate and create their own niche part of the bike market. We loved working with Hygge and continue to watch them grow.
